About

About EDR

Our Team

John D. Lee

John D. Lee

President & CEO 306-789-5099 ext. 222 ... Passion drives community. Throughout his career John has witnessed how Regina, with its heart on its sleeve, has built big-thinking businesses, organizations, and world-class events. He attributes the success of organizations he's led to the capacity for all sectors to come together, work together, and rally around a purpose. John thrives on that collaborative aspect of his work, believing that cultures rooted in purpose generate success. “Success is a team sport,” he says, “EDR is a team that is building community rooted in economic growth. And that's how we'll define success.” It's this spirit that drives him, and the energy and vitality of the Regina region that inspires him. Read More

David Froh

David Froh

Vice-President, Sector Development 306-789-5099 ext. 230 ... David connects. He connects to a personal vision of Regina as a self-sustaining city where everyone thrives. “Regina's prosperity,” he says, “And our path on the way to a half-million people, to a self-sustaining economy, means adding value to the pillars of the economy.” David connects industry leaders, stakeholders, and small-to-medium business owners. He connects to a region-wide vision for expansion, diversification, and adding value. He connects collaborators with expertise, intelligence, and advocacy to create innovative growth on a sector- by-sector basis. He connects manufacturing, professional services, creative, and tourist industry clusters to future success. He connects the region to its potential. Read More

Andrea Soby

Andrea Soby

Office Manager/Executive Assistant 306-789-5099 ext. 221 ... Andrea pays attention to detail. She knows the specifics necessary to keeping an office well- organized, its cupboards, shelves, and drawers well-stocked, and the furniture and office equipment well-maintained. It's essential work in a 21st-century place of business, And it means Andrea keeps abreast of developments in equipment and information technologies, co- ordinates a plethora of details on any given project, and maintains multiple professional relationships and skills. She keeps EDR running smoothly and on task. She also provides administrative support to the Board of Directors, records meetings, manages documentation and distributes their official communications. Read More

Kim Exner

Kim Exner

Director, Corporate Services & Finance 306-789-5099 ext. 232 ... Kim  is  at the front  line  of finance  and  operations.  She sees her role as one of helping to maintain the stability of the organization, and she loves the variety the work brings.  “But it's the people you work with,” Kim says, “Who make a role great.”  The organization is well-served with her steady service and resource management. Read More

Deborah Rush

Deborah Rush

Director, Tourism & Branding 306-789-5099 ext. 226 ... Deborah is passionate about marketing.  She loves Regina’s stories.  She collaborates with a team of stakeholders and leads Regina’s destination marketing activities. They aim to deliver the best experiences possible for all concerned and attract visitors and new residents to the region. “What I do is fun and it matters,” she says. “It matters in different ways to so many people, businesses, and organizations and I feel privileged to be part of it.” Read More

Kirk Morrison

Kirk Morrison

Director, Events, Conventions, Tradeshows/Corporate Strategic Planning 306-789-5099 ext. 229 ... Kirk unlocks Regina’s infinite potential.  He collaborates and unites various individuals from around the world by engaging them in efforts to attract high profile events, conventions and tradeshows to the Queen City. His background and experience in management consulting, high performance sport, and volunteerism allow him to collaborate with community leaders, share vital information, and identify new growth opportunities in support of EDR’s sector strategy.  Kirk’s passion for the city, his work as a board member for Big Brothers of Regina and the Hill Alumni Association, and his personal drive are critical in helping other’s to fall in the love with the city as much as he does. Read More

Alison Barton

Alison Barton

Manager, Communications 306-789-5099 ext. 237 ... Want to know what's going on in and and around Regina?   Ask Alison. “I talk to so many people. I get to talk about all the good stuff,” she says. “I see the potential.  And the difference we make.” Sharing stories. Building relationships. Bringing people together.  Experts, partners, stakeholders.  All focused on making Regina a great place to live and work.  Alison brings her passion for that and her expertise in mass communications to her job. Working closely with RROC's Vice-President, she co-ordinates information, initiatives, and actions to promote economic diversification and growth within the region. Read More

Evelyn Cerda

Evelyn Cerda

Manager, Sector Development, Agri-Value & Entrepreneurship 306-789-5099 ext. 228 ... Evelyn thrives on strategy. She brings a keen mind, a passion for entrepreneurship, and a background in sustainable economic and environmental management to EDR. For her, action matters. Collaborations with local entrepreneurs, small to large businesses, and other industry stakeholders help build success. The diverse, sector-specific, and collaborative approaches for growth and expansion she develops and supports with ongoing business intelligence and strategic wisdom grow the region. Read More

Shaadie Musleh, Certified Intelligence Professional

Shaadie Musleh, Certified Intelligence Professional

Manager, Strategic and Competitive Intelligence 306-789-5099 ext. 231 ... Shaadie enables transformation.  He dissects problems, looking for deeper understanding for successes and failures within an industry. He considers multiple perspectives, studies the internal workings of organizations, and their industries.  He learns something new every day by anticipating both answers and questions that could keep his clients up at night. He delivers the strategic and competitive intelligence information to help initiates change though better understanding of how different companies compete in the market place. Read More

Michael Zaplitny

Michael Zaplitny

Manager, Investment Attraction 306-789-5099 ext. 227 ... Michael looks outward for the bigger picture.  He loves a variety of experiences, learning about Regina, and the privilege of working at EDR. With more than 25 years in the communications industry, his expertise in connecting with a wide segment of the population is important.  A former President of the Chamber of Commerce, radio broadcaster and storyteller, he reaches beyond borders and into hearts and minds. Read More

Sarah Pilon

Sarah Pilon

Manager, Destination Marketing 306-789-5099 ext. 236 ... Sarah shares Regina's energy and vitality. Her storytelling captivates audiences. Residents and visitors, alike, engage with the succinct details and the vibrancy she brings to a story. Her experience as a broadcast journalist combined with a love for words lend authenticity to the stories she shares on social media. Blogposts, Instagram images, and the hashtag #seeyqr on Twitter animate any number of local events that showcase Regina as a hot spot in the market. Read More

Amanda Swystun

Amanda Swystun

Coordinator, Conventions & Events 306-789-5099 ext. 233 ... Amanda promotes the Regina region as a destination by conveying its unique potential to people around the world. She collaborates with organizations to bring conventions and events to the Regina area. Over the years Amanda has been involved in a number of events and conferences – such as JDC west, Western Canadian Leadership Retreat, and the 41st annual Hill Business Dinner.  These experiences created her passion for event planning. Amanda’s experience, commitment and passion ensure that the best case is being presented for the Regina and region. Read More

Ash Khan

Ash Khan

Manager, Sector Development, Metal Fabrication & Manufacturing 306-789-5099 ext. 225 ... Ash is the unseen perspective. Having lived in Bangladesh, Dubai, West Lafayette, San Francisco, Calgary, and Vancouver he applies both global and regional perspectives when applying sector development strategies aimed at discovering growth and support opportunities for the metal fabrication & manufacturing sectors.  His education in Industrial Engineering and past work experiences as a product manager and a management consultant, provide him with the necessary skills and insight for advisory-based services, helping EDR actively pursue economic development. Read More

Jasmine Gray

Jasmine Gray

Coordinator, Business Services & Entrepreneurship 306-789-5099 ext. 235 ... Jasmine helps people succeed. She provides entrepreneurs with tools to determine the direction of their business and their overall strategy and helps them understand the market for their business and its competitive landscape. As Director of Corporate Relationships for JDC West Organizing Committee, she developed a passion to enhance Saskatchewan’s business community. Her commitment to client service, knowledge and involvement of the Regina business community, and attention to detail, make her the ideal candidate for this position. Read More

Julia McKenzie

Julia McKenzie

Coordinator, Business Services 306-789-5099 ext. 239 ... Read More

Brittany Materi

Brittany Materi

Enterprise & Tourism Assistant 306-789-5099 ext.274 ... Read More

Ashley Stone

Ashley Stone

Manager, Visitor Services and Tourism 306-789-5099 ext. 224 ... Ashley’s mandate is to make sure that every visitor to Regina has a positive and memorable experience. She draws on her background as Executive Director of the Buffalo Park foundation and past education in ecotourism & outdoor leadership to focus on visitor needs and provide an additional professional resource to tourism operators. Ashley is all about supporting destination marketing initiatives, activating Regina events and conventions, and collaborating with Regina Attractions. She does it all with a positive and cheerful personality and a passion for showcasing Regina as a fun and friendly destination. Read More